Special Delivery - Non Paw 60 sec spot

Special Delivery

Welcome to Special Delivery – a brand-new Noggin app feature that allows for children to have a personalized learning experience. Each day when kids visit Noggin, a favorite Nick Jr. character and our very own Noggins will personally greet them and deliver a daily drop of educational games, videos, and activities.

The new feature was made with the internal Product team. My team partnered with Product to deliver interactive animation and designs. As the feature was ready to launch, I partnered with marketing to deliver a best in class spot with our internal studio.

I directed the animated marketing campaign and animation / design in the new product features.

Character ‘Happy Path’ mockups

Happy Path - referring to the ideal flow for a kid to use the new feature

We took original character rigs, rendered them to a high fidelity, and then split the body to then be rigged in Esoteric Spine. With Spine we were able to animate and integrate the characters into the mobile app as interactive character moments.

Skye - Paw Patrol

Molly - Bubble Guppies

Marshall - Paw Patrol

Blaze - Blaze and the Monster Machines

Additional Marketing

Wild Letters

  • Marketing Campaign
    Executive Producer: Lasette Canady
    Creative Director: Ross Norton
    CG Director: Peter Kiger
    Storyboards: Kelsey Wooley
    Lead Animator: Mari Chung
    Animation: Jhorinson Dominguez, Darya Proshinakova, Spencer Sine, Sarita Lam, Christy Thacker
    Modeling: Daunish Irani, Francesca Sciarra,
    Rigging: Richardo Terra
    Lighting / Rendering: Daunish Irani, Edgar Vega, Gabby Garcia

    Product Feature
    Creative Director: Ross Norton
    CG Director: Peter Kiger
    Lead Animator: Arman Harutyunyan
    Animation: Jhorinson Dominguez, Darya Proshinakova, Luis Mendez
    Lighting / Rendering: Edgar Vega, Gabby Garcia

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