Sanofi - Beta
:60 Consumer Spot
Betas are fighting for their life against the underlying autoimmune process of T1D!
Collaborating with Sanofi, Nathan Love lead the development of the Betaverse. The Betaverse is the embodiment of the risks with Type 1 diabetes. Initially it was developed as posters, the project continued to grow into a consumer spot and interactive exerience.
I directed art and occasionally supported as co-director for this spot.
PW: ross
